FAQs I want a beautiful belly – now and after my baby is born. Will Soothies Belly Itch help prevent stretch marks? Belly Itch's advanced, hypoallergenic high-potency formulation helps stimulate the ongoing cell regeneration process that occurs within the skin to produce positive visible change on dermal scarring while also thickening the skin’s epidermal layer which normalizes the skin’s surface, helping to repair and diminish the appearance of existing striae. Clinically tested. My belly itches – sometimes quite a lot. Is this normal? Yes, you’re not alone. Most expectant women experience at least a mild case of dry, itchy skin -- especially around their growing belly and breasts -- and even on their palms and soles of their feet. Things that normally make you feel itchy, like dry skin or food allergies, make you even itchier when you’re pregnant. For some, the problem is severe – inspiring a passionate need to scratch at it like a bad case of poison oak. For three-time expectant mom Sharon, it was a constant aggravation. “It was like wearing a scratchy wool sweater all the time. I couldn’t sleep. I felt like jumping out of my skin,” she says. It wasn’t just on my belly, but on my hands and feet, too.” The good news is it usually disappears after delivery. How can I prevent or relieve itching? Make sure you avoid hot showers and baths. Instead, bathe in warm water, and use mild, fragrance-free soaps or body washes. If you exfoliate, be extra-gentle – anything you’d normally use may be too harsh. Then simply slather Soothies Belly Itch on skin to lock in moisture and softness. Reapply whenever your skin feels scratchy or dry. Wear loose clothing and avoid the heat of the day, since heat intensifies itching. Why do I itch? What causes this? Inflammation or itching often flare up as a reaction to hormonal changes and increased blood supply to the skin. Dry skin can contribute to the problem. That’s why Soothies Belly Itch is ideal – and relieves you in ways ordinary moisturizers or creams can’t. How does Soothies Belly Itch help me? It soothes and protects you in one step. Belly Itch helps relieves the itch while restoring naturally healthy skin. This luxurious cream helps keep skin elastic and feeling good. It’s been called ‘the best belly itch cream around.’